Creating Custom Pillows (and More!) with Stitchroom

How would you like to take the hassle out of ordering custom home décor? My guest today has the solution for making this process seamless, and I’m so excited to share with you this conversation I had with her!  

Ella Hall is the founder of Stitchroom, a Brooklyn upholstery shop that can help you make custom pillows, cushions, curtains, and other upholstery online. After receiving a degree in fashion design, Ella pursued a career in fashion, where she learned all about designers’ processes and all their major pain points. Always the entrepreneur, Ella saw a legitimate opportunity to build a large business within an industry that hadn’t changed for decades by using software.  

Stitchroom is taking the hassle out of the process of ordering custom home décor, one click at a time! Its platform simplifies the process of designing and ordering custom pieces, and it allows designers and customers to easily order and track multiple items at once. The best part? Orders for core products are turned around in just 2 to 3 weeks!  

I just love how Ella saw a very specific problem in our industry and streamlined the process not just for designers, but for you as the customer as well.  

My accessory course has finally launched! In this course I reveal my secrets, tips and tricks in a simple video course that’s broken up into modules. This will give you the resources, solutions and really quick wins at an affordable price – all with direction from me. To grab it you can go to my website at, or click the link in my Instagram bio, at  

I’m excited to announce that I have the perfect service for you called R.O.O.M (which stands for “Remove the Overwhelm and Overcome the Move One Room at a Time”). With this service you can tackle one room, or you can tackle 9. This result-driven digital service is available in bundles, and I want to meet you where you are in your purchasing path to buy things are get your home furnished beautifully. If you think you’re overwhelmed and need some customized guidance from a pro, R.O.O.M is for you! For more details and to get started, reach out to me on my website at or DM me on Instagram, 

As mentioned at the end of this episode, you can also go to to my great new Room Planner freebie that I have for you! 

I’m proud to announce that Welcome Home to the Suburbs has been listed in Feedspot’s Top 25 Moving Podcasts You Must Follow in 2021! To view the entire list of shows featured, visit 

What You’ll Learn from this Episode: 

  • The way that Ella was able to fill a gap in her industry, and started her own successful business in the process 
  • Why it was important for her and her co-founder to streamline the customization process for designers and consumers  
  • Her thoughts on taking risks with fabrics, texture, sizes, and patterns in different seasons of weather 
  • The differences in construction of your throw pillows and throw pillow covers, and why this matters
  • What the easy ordering process through Stitchroom looks like for customers  
  • How Stitchroom can help right now if you’re looking to update your sofa  

Featured on the Show: *mini moving guide  


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